Relying
on one talent isn’t enough to survive in the mass media world but having
experience in each field will make any student a triple threat in this
cutthroat industry.
A group of Clark Atlanta University
Students are preparing to be apart of the Jacque Reid internship and got the perspectives of a few mass media professionals and their experience in the industry.
The panelists included: ESPN Reporter, Anthony White; Chanel 11
Alive Anchor, DeMarco Morgan; Atlanta Journal Constitution Reporter, Marcus
Garner; and WCLK Jazz 91.9 FM Operations Director; Rob Maynard discussed the
key points that will prepare any mass media arts student for a successful
career.
Morgan
emphasized how being a student doesn’t mean you have to have an undergraduate
mentality because when tackling internships its important to act like a
professional and groom yourself for the career you want to attain. “Your career starts now,” Morgan said
While
applying for different jobs or internships, keep in mind that the company’s
first impression is based solely off a person’s resume. “When you go into the job market your
resume is you,” Garner said. He explained how a person resume is his or her
ticket to get their foot in the door of a company. Everything a person puts on
their resume has to be the most impressive work and how they attribute to you
accomplishments. The purpose of a resume is to stand out amongst everyone who
is applying for the same position.
Each
field of mass media requires extraordinary writing skills. Maynard describes
how in radio, writing a broadcast story begins with a catchy lead likewise for
print journalism because the audience only gets 30 seconds to get as much
information about a story.
“A catchy lead
will instantly stop your reader.” "The lead should grab the person’s attention
immediately and convey emotion," Morgan said
“Just
because you’re students doesn’t mean you don’t have to carry yourself
professionally,” White said. He describe a situation where he taught reporting
workshops at Clark Atlanta University and his students would get intimated when
they run into major news crews, while investigating a story. White insisted how
his students were just as skilled to report the story, and that takes
confidence and self-assurance how to approach a situation.
There
is no room for weak individuals in this field, because everyone is looking for
the best. “You have to be like the man who owns the car shop, works on the
cars, and sales the cars,” Morgan said.
A
career in mass media comes with a lot of self-growth, but the beauty of working
in this industry are the life lessons a person can use towards his or her
professional development.